General Marketing15 min readMarket Research: What It Is & How to Do ItLearn to do market research, the process of gathering information about your target market and customers.Natalia ZhukovaMay 22, 2025
General Marketing11 min readHow to Create Your Buyer Personas: the What, the Why, and the HowRead this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.Natalia ZhukovaMay 14, 2025
General Marketing6 min readGetting Started with Semrush: A Tutorial for Navigating the EssentialsWhen you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.Luke HarselMay 12, 2025
General Marketing12 min readWhat Can You Do with a Free Semrush Account?With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.Brenna KellyMay 12, 2025
General Marketing10 min readWhat Is a Call to Action & How to Write a CTA That ConvertsA call to action is text designed to encourage immediate engagement or action, like “buy now“ or “sign up.“Erika VarangouliMay 27, 2024
General Marketing9 min readThe 7 Best Landing Page Builders for 2024Check out our list of the top landing page builders you can use to optimize your ecommerce site for higher conversion.Sydney GoMay 22, 2024
General Marketing18 min readThe Complete Guide to Google Analytics Direct TrafficLearn how to manage Google Analytics direct traffic to improve your website’s health and performance.Sydney GoMay 17, 2024
General Marketing14 min readWhat Is a Niche Market? How to Find Yours (Plus Examples)Niche markets are more targeted segments of a larger market. Learn how to find and target a profitable niche.Sydney GoMay 17, 2024
General Marketing9 min read7 Small Business Marketing Challenges & How to Overcome ThemTypical small business marketing challenges include limited budgets and difficulty reaching target audiences.Anna KocheguraMay 16, 2024
General Marketing13 min read7 of the Biggest Marketing Problems & How to Solve ThemLearn about seven key problems marketers face in 2024 and how to overcome them to grow your business.Ajdin PercoMay 16, 2024